The life cycle
of products
made visible.

Consumption accounts for 50% of our individual emissions. What if we knew the stories behind the products we consume? Would we act differently?

We believe so. That’s why we’re making production processes transparent, for a deeper bond between producers and consumers and a more circular economy.

Become an early tester &
get updates on our progress

By subscribing you agree to our privacy policy. You can unsubscribe any time and we’ll never sell your data. View our latest newsletter

What we’re working on

Ecular Score

The Ecular score is an aggregate number that measures emissions, circularity of the product lifecycle and commitment to transparent production.

In development

Ecular Label

The Ecular label on a product indicates commitment to circular values, sustainable production and transparent processes.

On the roadmap

Ecular Profile

A digital profile allows consumers to learn about all the steps of production, making prices, emissions and locations transparent and open.

In public beta